Instant Dreams
Earned Community

Challenge: Inspire curiosity about a Polaroid documentary through influencer generated content and community building.

Background: Instant Dreams was a festival darling in the documentary space that highlighted the love for the bankrupt Polaroid corporation and a group of scientists trying to reverse engineer the formula behind the Polaroid photograph.

Approach: Expose audiences to the magic behind Polaroid photography by choosing artists to highlight the creative possibilities with this medium.

 

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Instant Dreams