Modern UI/UX Design
I've been building WordPress sites since 2014. In 2026, your site needs to be fast,
responsive, and look good on everything. The elements on your site need to be able
to reorganize and fit within a wide computer monitor and a narrow phone. Think
through how all of that collapses down to a 375px-wide mobile view without becoming
a mess.
We stay on top of visual trends, but trends come and go. I try to focus on patterns,
rules, and feedback. People expect elements like navs, sliders and forms to work the
way they've worked before. Simultaneously, we want to surprise or delight users with
our elements. UI/UX tries to walk this line.
I send out work for UI/UX testing feedback services at the end of a design stage.
That way, we get some data to see where people actually get confused or stuck. I'm
aiming to build a site that is intuitive and positions your brand as top-notch.
This is also why I maintain relationships with all my clients after launch. A website
isn't a one-and-done deliverable. Code changes. Search engines push new rules.
Tastes and styles change. Sites are something we can iterate on based on how people
actually use them. If analytics show everyone's bouncing on mobile, or if a form has
a terrible completion rate, we fix it. Good UI/UX is as much about ongoing
improvement as it is about the initial design.
Asset Production (Motion, Photography)
Often during the document dump phase in discovery, clients provide images that are
almost there in some way. When it comes to web design, things like that are part of
the package. There are limits, both to what is included in a package and to what I
can produce in-house.
I'll often make custom visual elements as well as pull from some of my asset
databases. I create simple animations using Adobe AfterEffects and Lottie.js. I also
do basic product photography, illustration, and photo editing using the Adobe
Creative suite. If I can't make the best possible version of something, I'll let you
know and we'll find someone to help.
I'm also using AI to speed up asset production. AI however, is not the end all be all
to image and video creation. They're used as part of my workflow, like a stock photo
site or an icon library. I'll let you know if we need to find someone to help with
those types of deliverables.
Wireframe and Site Architecture
Part process, part service. Sometimes pages aren't structured correctly in relation
to one another. Organizing pages by how people will navigate through the site from
one page to another is a starting point for sites I build from scratch. Sometimes a
site already exists and we'll have to make the adjustment. This process of creating
a sitemap reduces duplicate content, eliminates dead pages (a page that no one
visits) and gives us a clear sense of what is needed on the page.
The second part of that is creating a wireframe, which is a visual map of all the
elements that will be on the page: big hero image and calls to action, pictures, FAQ
accordions, product grid, etc. Once we get this part done, I consider this the end
of the first stage out of three for a custom WordPress site.
Layout and Graphic Design
After wireframes are done, we move into visual design. Here, we are deciding on
colors, typography, images, and other visual elements. The goal here is to
create a design that not only looks good but also aligns with your brand identity
and resonates with your target audience.
I focus on creating a clean, modern layout that is easy to navigate and visually
appealing.
This includes designing responsive layouts that look great on all devices, from
desktops to smartphones. We also pay attention to details like spacing, alignment,
and consistency to ensure a polished final product.
Brand Site Style Guide
During the layout and mockup phase, I'll create elements in Figma that will serve as
the bases for WordPress blocks and custom page templates. The collection of color,
fonts, spacing, layouts and image recommendations form what I consider to be a style
guide.
It's a useful piece of collateral to have for when you're handing design work to
other creatives. This helps you maintain consistent visual identity.
Custom WordPress Themes
No one wants a cookie-cutter website that looks like everyone else's. That's why I
build
custom WordPress themes tailored to your specific needs and brand identity. This
involves creating a unique design and layout that reflects your brand and resonates
with your target audience.
I also ensure that the theme is optimized for performance, SEO, and user experience.
Custom Post Types and Blocks
I also create custom post types like products, portfolios and profiles in order to
address specific needs. Our custom post types are made to address what you need to
communicate.
In 2025, my WordPress sites are flexible and easy to change for owners of the sites.
I've made a lot of components in the form of WordPress blocks that my clients can
interact with and organize to adjust messaging on their own. I build sites start to
finish, but the simplicity of blocks is that my clients are able to adjust text or
create new pages on the fly with very little training. I usualy just put together a
video tutorial on how to use blocks and custom post types.
API and Automation Integration
Your website doesn't have to exist in a vacuum. I build custom integrations that
connect your WordPress site to the tools you're already using—CRMs, email platforms,
project management systems, whatever makes sense for your workflow. The goal is to
eliminate repetitive manual work and make sure data flows where it needs to go
without you having to think about it.
I've built everything from simple form-to-CRM connections to more complex automation
systems that trigger actions based on user behavior. These integrations are
custom-coded to fit your specific needs, not off-the-shelf plugins that break with
every WordPress update. If there's an API for it, we can probably connect to it.
The best automation is invisible. You shouldn't have to export CSV files or manually
copy data between systems. When someone fills out a contact form, that information
should land exactly where you need it, formatted how you want it, without you
touching anything.
Modern Motion Library Integration
Motion and animation can make a site feel alive, but only if it's done right. I work
with modern JavaScript animation libraries like GSAP to create smooth, performant
animations that enhance the user experience rather than getting in the way. This
includes scroll-triggered effects, page transitions, interactive elements, and
custom cursor behaviors.
The key is subtlety. Heavy-handed animations slow sites down and annoy users. I build
animations that guide attention, provide visual feedback, and make interactions feel
responsive. Everything is optimized for performance so your site stays fast even
with complex motion graphics running.
I've also worked with Barba.js for smooth page transitions that make multi-page sites
feel like single-page applications. When done well, these transitions create a
premium feel without sacrificing SEO or accessibility.
Event Tracking & Conversion Optimization
Every site I make, I load up with Google Analytics. I've used video tracking software
and other tools to see how people use my site or those of my clients. It's important
to collect that type of information in order to improve what we can. Especially with
the boom in AI slop, analytics offers us answers on how to stay competitive.
