Here’s a blog post announcing your plugin launch:
Basic Image Converter and Optimizer is Now Live on WordPress.org
After three weeks of development and a few rounds of feedback from the WordPress team, I’m happy to share that Basic Image Converter and Optimizer is now available in the WordPress plugin directory.
What it does: Automatically converts your uploaded JPEGs and PNGs to WebP and AVIF formats using ImageMagick. Drop in your images, get optimized next-gen versions without the hassle.
The plugin creates properly-sized copies for all of WordPress’s default image sizes (thumbnail, medium, large, full), so you’re not just getting lighter files—you’re getting contextually appropriate files that won’t slow down your site.
Why I built this
For years, I’ve been manually converting images for client sites—architects sending over massive JPEG files that need to stay high-quality but load faster. After cycling through clunky web converters and desktop apps, I wanted something that just worked inside WordPress. Upload once, get your JPEG/PNG plus optimized WebP and AVIF copies automatically.
It’s free, open source, and solves a problem I deal with constantly. If that sounds useful to you, give it a shot.
If you want the full story behind why I built this and my tier-ranked rant about other image optimization methods, I covered it in episode one of The Solve podcast.
Quick specs:
- Requires WordPress 5.0+
- PHP 7.4+
- ImageMagick library
- Automatic conversion on upload
- Free and open source