After more than five years of designing and building websites, I’ve come to believe that great web design is about more than visuals—it’s about *intent*. Every site I build is shaped around a clear goal, a real audience, and the path between the two.
Design Backwards from the Destination
Before I write a single line of code, I ask: *What does success look like for this business?* Is it a phone call? A form submission? A sale? And just as importantly—*who* is taking that action?
Once we define your ideal visitor, I map their journey across the site: what questions they’ll have, where they’ll hesitate, and what will move them forward. Then I reverse-engineer the structure and design to serve that journey. Pages aren’t just pages—they’re part of a system designed to convert.
Why Every Site Needs Analytics
One of the first things I install on any new site is Google Analytics and a Facebook Pixel. These tools let us see how visitors behave in real time—what they click, how long they stay, where they drop off. That feedback loop turns your website into a living, evolving asset—not a one-time expense.
Want deeper insights? I also offer Hotjar heatmaps, custom conversion tracking, and event monitoring so we can dial in exactly what’s working (and what’s not).
My Go-To Platform: WordPress
I build most of my websites on WordPress. It’s a powerful, open-source content management system (CMS) that gives my clients full control of their content after launch. It’s flexible, scalable, and endlessly customizable—perfect for businesses that plan to grow and evolve.
I also work in Shopify for clients running product-based businesses, but unless you’re eCommerce-focused, WordPress is usually the right fit.
What Kind of Websites Do I Build?
- Custom service websites for local businesses and professionals
- Creative portfolios for studios and agencies who want something truly unique
- eCommerce sites for merchants launching physical products, merch, or digital goods
Each project is tailored to your needs—whether that means a fast-loading landing page or a fully custom site with animations, custom post types, and advanced tracking.
If you’re seeking custom web design services tailored to your business needs, our team is ready to assist.
The Process: Strategy First, Then Build
Here’s what it looks like to work together:
- Discovery: We talk goals, audience, and your existing assets
- Wireframes: I map the layout and flow before any design work begins
- Mockups: You’ll get a design preview before development starts
- Development: I build your site with clean, performant code
- Launch & Iterate: We go live, install tracking, and watch the data
Pricing & Packages
I offer three tiers of service, depending on the complexity of the site:
- Tier 1: Fully custom, animation-rich sites – starting at $5,000
- Tier 2: Modern WordPress builds with flexible editing – starting at $2,500
- Tier 3: Simple one-page static sites – starting at $1,000
You can view the full breakdown of our web design pricing, including optional add-ons like eCommerce, extra pages, and ongoing support.
Let’s Talk About Your Project
If you’re planning a new website or want to fix what you’ve got, I’d love to hear about it. Reach out here and let’s schedule a short call. Even if we don’t end up working together, I’m happy to point you in the right direction.