Automation
& Performance

The invisible work. Systems that answer a lead in minutes, keep a member directory in sync, check your rankings every week, and keep the site fast while nobody is watching.

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47 hrs to 10 min

from web inquiry to quote stage, for an LA manufacturer

250

event pages rebuilt by script, not by copy and paste

7¢

a week to track 120 search rankings, with no SEO subscription

158,294

websites crawled and measured by a pipeline I built

systems in the wild

Not a list of things I could build. These are running, or they shipped, and each one replaced a job somebody was doing by hand.

01

lead response · LA cold-chain manufacturer

the 10-minute quote system

Web inquiries used to sit in an inbox until someone got to them. Now the form feeds the CRM through Zapier, and a reply is drafted in Outlook around what the prospect asked for. The operator checks it, picks the two or three products that fit, and sends. A 30-day check-in catches the leads that went quiet.

< 10 min

inquiry to quote stage. The B2B average is 47 hours.

02

membership sync · AIA Long Beach / South Bay

a member directory that keeps itself current

The chapter exports its roster and one command does the rest. It hides lapsed members, brings back the ones who renewed, fills in profile fields, and creates accounts for new members. It runs dry first and writes a report, so staff see every change before it's applied.

~620

member accounts created from the roster, none typed in by hand.

03

content migration · AIA Long Beach / South Bay

ten years of content, moved by script

Nothing was pasted across. Scripts rewrote every published event into the new block layout, converted 42 old video embeds and gave each a poster image, and computed 632 breadcrumb trails. Before beta, an automated check rendered 596 pages and tested their spacing against the design system. It found zero errors.

250

event pages rebuilt, and 596 pages checked by machine before launch.

04

SEO monitoring · industrial and local clients

the seven-cent rank tracker

Every week a script records where each keyword ranks, pulls the matching Search Console numbers, and saves both to a small database that sends a digest of what moved. Once a month a second run re-crawls the site and compares it to the baseline, so the report comes from data and not from memory.

7¢ / week

for 120 keywords. The data stays in a file the client owns.

05

lead research · industrial client

1,200 permit PDFs into one sales list

The prospects were public record, but the record was a pile of government PDFs. A parser read each filing and pulled out the company, the contact, and the details that mattered into a spreadsheet the sales side could sort and call from.

overnight

for a job that would have taken weeks of reading by hand.

06

research · Click Foundry

158,294 websites, measured by machine

To find out what a website actually looks like, I built a crawler that loaded each site in a real browser and recorded its fonts, colors, breakpoints, and frameworks. It's the same kind of pipeline I build for clients, pointed at a bigger question.

158,294

sites analyzed, on hardware that fits on a desk.

Most automation gets sold as a tool. I start with the step where your week loses hours, like the inbox nobody owns or the spreadsheet somebody retypes, and build the smallest thing that removes it.

One rule holds on every build: the machine proposes and a person approves. Syncing, monitoring, and reports can run on their own. Anything a customer will read goes past a person first.

what keeps it fast

an image pipeline

I wrote a plugin that converts every upload to WebP and AVIF, and it's in the WordPress.org directory. Your team uploads a photo the way they always have and the site serves the small version. How it works.

caching that fits the site

Page caching and a CDN, set up around what has to stay live, like a member directory or a quote form, so the fast pages are also the correct ones.

health checks with receipts

Timed requests to the server with the cache on and off, a Lighthouse run, and a waterfall chart of every file the page loads. You see what is slow and why before any work is quoted.

a code audit before launch

Dead plugins, exposed files, and forgotten scheduled jobs slow a site down and open it up. One client's 45,000 lines of custom code went through a technical-debt audit and a security review before cutover, with no critical or high findings.

Only need the speed work? See site optimization.

CSS3 HTML5 WordPress Figma LT Browser Screaming Frog Google Search Console
JavaScript Google Analytics Salesforce GSAP Semrush API Photoshop

how it works

We walk through one process from start to finish, such as a lead coming in, a member renewing, or a monthly report going out, and mark where it waits on a person. Usually one or two steps account for most of the lost time.

Fixed scope, one developer. I use what you already pay for where it fits: WordPress, your CRM, Zapier, your email platform. Where it doesn't, I write a small script and a database file. Nothing ships that needs a new monthly subscription to keep running unless you want one.

Every system runs in report-only mode first. You see what it would have sent, changed, or hidden, and I fix the edge cases before it touches a customer or a live page.

You get a recorded walkthrough and a written guide, and you own the code. The manufacturer's sales manager runs the quote system without me. That's the goal on every build.

Here's what my clients are saying

I don't like to brag, so I'll let my clients do it for me.

Bryan Winters

CEO of humnlab+ architecture/

ok…i’ll have to say that working with CF was more than just an experience… it was FUN!!! Christian, is a person who understands the minute details and doesn’t miss a thing. You can ask him to do anything, on your website… and he’ll get it done… if he doesn’t know off hand, (which I found to be rare)… he’s honest, and will tell you he’ll figure it out, and then gets in the weeds, and exceeds all expectations.

Leanne Mills

Owner of Innovative Hair Solutions

Christian has great Ideas and is very talented. He completely rebuilt my website and also help me with my social media pages. I strongly recommend his company Click Foundry if you are looking for someone who is honest, fair and competent.

Moses Alvarez

Host of Malv and Mowgli

Christian is a joy to work with. He knew what he was doing and he did it quickly. I tried building out a site on wordpress and it took me forever. I almost gave up. I called him and he fixed the issues I had in a couple of days and added custom styled forms and tracking onto my site. He just knew that's what I needed, so he did it.

Joel Kimble

Founder of Joel Kimble Video

Toyed around with making my own site on squarespace, but very happy I went with Click Foundry. Christian helped me take elements from other websites that I really liked and turned them into something awesome and unique to me. [...] My friends that have squarespace sites are taken aback by the quality and features that I have on mine.

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Getting started is half the battle. Let's figure out your next steps. No pressure, but also click the button. Let's do this!

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Most of the web is ugly,
together we can do better

I make custom websites to fit your business goals. If you don't know where to start, check out some of my work or just reach out with a quick question.

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