Thi is just an ongoing list of things to read or watch
Foundational / most-recommended
- Influence: The Psychology of Persuasion — Robert Cialdini
- Pre-Suasion — Robert Cialdini
- Thinking, Fast and Slow — Daniel Kahneman (dense, plan to take it slow)
- Predictably Irrational — Dan Ariely
- Nudge — Richard Thaler
Consumer behavior & decision-making
- Paradox of Choice — Barry Schwartz
- The Art of Choosing — Sheena Iyengar
- Decoded — Phil Barden
- Why We Buy — Paco Underhill
- Consumer Behavior — Schiffman (textbook)
- Spent — Geoffrey Miller
- Brand Seduction — Daryl Weber
Persuasion & negotiation
- Methods of Persuasion — Nick Kolenda (his website is also recommended)
- Never Split the Difference — Chris Voss
- The Psychology of Selling — Brian Tracy
Behavioral biases / advertising
- The Choice Factory — Richard Shotton (one commenter pushed back, calling it poorly sourced)
- The Anatomy of Humbug — Paul Feldwick
Dark patterns / addictive design
- Addiction by Design — Natasha Dow Schüll (slot machines, casino architecture)
- Hooked — Nir Eyal
Sensory / color / iconography
- Drunk Tank Pink — Adam Alter
- The Iconist — Jamie Mustard
Cross-cultural
- 7 Secrets of Marketing in a Multi-cultural World — Clotaire Rapaille
Also mentioned
- Anything by Martin Lindstrom
- Psycho Marketing (author not named in thread)
https://www.youtube.com/results?search_query=open+claw+optimization
-need to look into clustering algorithms to vet sentiment online, comments presumably.
zapier to agent integration- might be a low code way of getting cron to work without having to spend tokens on api calls via claude: https://docs.zapier.com/sdk/quickstart