web design process

the web design process for small to mid-size businesses

the first step is to do an intake and get a feel for each other. We’ll talk about the challenges facing your business and what’s behind the push to redesign or create a website. That brings us to goals and from there we’ll have a framework for the amount and type of pages you’ll need.

My price range is between $2,500 to $6,000 for a website. I create a custom theme with your name on it, the design may pick from other sites, but it will be custom coded.

After the initial intake where we trade some information about aesthetics and competitors comes the research. Along with my research this is a perfect time to send me all of your visual and text assets. My goal is take some interesting features from around the web and bring them to our shared project. Here’s an example of a mood board.

video moodboard for a website design

Once I get your feedback. I’ll start on creating a sitemap and some mockups for main pages.

Visual Mock-ups

I usually create mockups in photoshop and illustrator and send them off to you for review, but if you’re a bit tech savvy, I can also send them as Figma files. The goal here is provide an aesthetic representation of the most important pages and collect feedback from you. There is usually around three revisions during this phase.

Web Design

I’ll build out your site on WordPress most like with custom page templates. I’ll create an unindexed site where you can see a copy live and click around.

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