Our thoughts on the web design, web tools and other tidbits from the field.
In the digital marketing landscape, user experience (UX) and copywriting are critical to a brand’s success, especially in architecture. This article explores how the integration of UX and copywriting enhances user engagement and conversion, by focusing on seamless navigation, persuasive content, and consistent messaging.
In today’s data-driven world, businesses are constantly collecting information. From website traffic to customer purchases, every interaction generates valuable insights. But what if this data is scattered across different tools and platforms? This is where analytics integration comes in. What is Analytics Integration? Imagine having all your business data – website analytics, CRM data, social […]
the web design process for small to mid-size businesses the first step is to do an intake and get a feel for each other. We’ll talk about the challenges facing your business and what’s behind the push to redesign or create a website. That brings us to goals and from there we’ll have a framework […]
Do you come off poorly when you present your work to potential clients in person? Probably not. You probably dress up, put on your nice shoes, spend a little extra time on your hair and face and most importantly bring your portfolio with you. And if you’re looking to land a client cold, that portfolio […]
After more than five years of designing and building websites, I’ve come to believe that great web design is about more than visuals—it’s about *intent*. Every site I build is shaped around a clear goal, a real audience, and the path between the two. Design Backwards from the Destination Before I write a single line […]
Write your SEO content like a journalist using the inverted pyramid
Websites for architects and architectural firms have three main pieces: All the architecture websites I’ve seen have at least those components. The home page is often just a slider with some very nice images of homes. It’s a bit of a shame because websites for architects can be so much more. The Problem with websites […]
This article focuses on how Architects can market residential services to potential clients. That said the wide range of services offered
Why do Instagram experiments? There are so many things to try out on social media. One of the largest platforms online is Instagram. Instagram is going to stick around. I did not use Facebook because it pushes Page administrators to purchase ads. Although I think ads are an effective way to push growth, I think […]
